This is such a crucial topic honestly! It’s probably one of the most battled with issues a blogger can face. For me, until recently, I saw ‘branding’ as a way to box myself into a certain category and for some reason, that was a bad thing.
I’ve come to realise/believe that branding yourself has more to do with how you want to be perceived or approached than just what you want to put out on your site and although the two are often entwined, they are not the same thing if that makes sense.
Ps, Can’t wait to meet my fellow bloggers tomorrow!!