Fashion: My Thoughts On Some Designers Collection At Lagos Fashion Week 2018

Lagos Fashion Week 2018

Although, I missed this year LFW2018 but I religiously followed the shows via social media. And a big shout-out to some bloggers that took it upon themselves to really cover the event. I wish they gave them better seats and most especially considered bloggers/Influencers attending the show for better coverage.

One would think such an event should prioritise bloggers and influencers attending the show just like every fashion week events across the globe but being an attendee of Lagos Fashion Week 2018 in the past, this year didn’t come with better or upgraded condition for bloggers. Yes, few bloggers got “Press Passes”, however, it’s more than that.


Bloggers are the most relatable influencers in this age and honestly, it is very sad to know LFW management still underrate the power of bloggers in this age and time. 

I followed up the show and spotted a few brands that really caught my attention. Although few brands from the previous years came back [That’s normal] I sincerely didn’t know what to expect. I was really excited and looking forward to new designs, style and creativity. Find below 10 brands I sincerely think introduced a collection that represents creativity, uniqueness and most especially diversity. I love their attention to details, fabric choice and great at story-telling through every piece.

@tokyojames: Love the character and structure of the pieces

@clanrtw: Very sleek. I love the boss style inspo

@sisano: Talking about fabric fluidity, I love the flow of every piece

@moofadesigns: Really fell in love with the mixture of fasbrics

@ttyalondon: Minimal but remarkable.Especially, the white dress!

@houseofkaya_ng: They came with varieties. I love the practicality in every piece

@demurebydenike: Baby girl came to showcase the modern African culture. Love these pieces

@frucheofficial: This brand is so, me. Minimal, simple but elegant

@ayangompinga: This collection is all shades of classy but fun.

@dna_byiconicinvanity: I love every piece of this brand. The colours, stripes and length is just perfect

Remember to stay connected with me on social media @itsmaryamsalam


Maryam Salam

Maryam Salam is the founder and chief-editor of She studied BA Fashion Marketing and Branding Degree (Business Dev) at Nottingham Trent University, the UK in 2016 and currently completing her MSc degree in Entrepreneurship & International Business while working as a part-time stylist at Karen Millen. She has collaborated and worked with several brands both in Nigeria and abroad such as ASOS, Next, Accessorize, Maju, Grass-field etc.

If she isn’t busy running around for meetings/shopping her next style content pieces. Maryam can be found creating fashion contents or working on developing business strategies for small and upcoming businesses. You can catch up with her personal fashion style and lifestyle in general here.You can also get in touch with her through mail: or on social media @itsmaryamsalam (Instagram)



  1. Stitchadress
    October 31, 2018 / 9:03 pm

    Wow! I love the details…. I definitely have alot of work to do!

    • Maryam Salam
      November 3, 2018 / 3:10 pm

      Thank you for reading

  2. Ishola Dhikraa Morenikeji
    November 1, 2018 / 12:44 pm

    Nice 👍

    • Maryam Salam
      November 3, 2018 / 3:10 pm

      Thank you

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